Casting and directinr for a cruiseshipparty with 30 international distributors for Heineken European Export. Actors embodied brand roles in a natural manner and played in between the audience members, who had dinner on one of Amsterdams authentic boat Kapitein Anna. They were acting out magic tricks, performed speeches, danced, and lit up a wish balloon that traveled miles up in the sky. Our strategy was to subtly engage audience members in brand stories of 5 types of beer. Next to this, it was a great party, with music from the Manhattan Babies.